Starting a Cookie-Cutter Web Site

Online businesses are well-known lucrative and continuous sources of income. ‘Cookie cutter’ type web sites, in my opinion, are not what they appear. I too have fallen victim to the alluring hype of ‘click here to start making money today’. While it is true money can be made with these “pre-made” web sites, the ease and how soon money is made, is greatly exaggerated.

Overall successes of any business, no matter how unique, require consistent and dedicated work to prosper. A product or service based business, at minimum, requires continuous promoting and advertising. Take a cautious approach when giving an unscrupulous individual your hard-earned money. I am reminded of the old adage; you don’t get something for nothing.

For instance, purchasing a pre-made site from someone who claims ‘this requires little to no work’ is not only condescending but also a complete farce. After all, you are purchasing something from the fruits of their work; continuous advertising and promotion. Moreover, site promotion and advertising your “cookie-cutter” site requires spending money. With millions of other sites trying to accomplish the same thing you are, becoming noticed (having your site found) is imperative. Now that’s not to say a lot of money needs to be spent. Free search engine inclusions will get your site indexed, but that’s only the first step. Every business that truly prospers, has an advertising budget; online businesses should be no different.

Aspirations of having your own site can be mitigated by a cookie cutter site. It is a fast and easy way to get a site up and running with little, if any, experience. I would however, caution novices to understand that coding a site is only the first obstacle. Once your site is “live” promotion is where you will live or die; your customer base is directly correlated to your visitor base, and increasing how many visitors you get is always a work-in-progress.

Increase of Latin Americans in the Internet Marketing Business

Internet marketing is becoming prevalent nowadays. The selling of products and services online has attracted a global audience, which is the reason for the unquestionable success of Internet entrepreneurs. Online marketing companies have been increasing in the US, specifically, because of the large market presented by the Hispanics or the leading Internet users. Latin American Internet marketers have then increased in number due to the established importance of Internet entrepreneurship.

Internet marketing poses may advantages. First, it is comparatively inexpensive because companies can contact a huge audience for a small budget. Consumers are able to conveniently search and avail of products and services, giving businesses the benefit of appealing to them in a means that provides quick results. Internet marketers are also able to assess statistics easily. Almost all aspects are measurable, so entrepreneurs can conclude about the most likable offerings to the audience. Basically, the general effectiveness of Internet media is easier to determine, thus allowing Internet marketing to offer higher accountability for advertisers.

In the United States, more investments in the strategies of Hispanic Internet marketing have influenced the economy. Hispanic online marketing attends to the needs of those using the Spanish language. Hence, making the Internet more helpful and responsive to Spanish people who are avid users is definitely a good business idea. Research shows that nearly 21 million Hispanic Internet users are expected this year.

Spanish websites are already popular, including those relating to education and entertainment. Improving this segment can entice more audience for the marketing company. Spanish people often search for Spanish dictionaries, jokes, games, puzzles, and poetry, and they are also interested in designing language websites. Renowned songs, movies, and documentaries collected in a database can be much admired among the Spanish audience.

Latin Americans engaging in Internet marketing business not only make profits, but also earn support and determine long-term audience for their website. Thus, Latin Americans in this business are continually growing in number. For one, Laura Marella, a 25-year veteran of Hispanic online advertising, has been successful in the Latino marketing world since her entry in the 1980s. Another one is Fernando Ceballos who is currently running multiple Internet businesses.

Develop an Internet Home Based Business Using a Powerful Education System

More and more people are leaving their corporate jobs to develop an internet home based business because it offers financial independence, time freedom and a much better quality of life than the corporate grind, especially in today’s economy.Are you one of those people looking for a legitimate alternative to your corporate job because you’re tired of trading time for money and sacrificing everything you love for a company that under appreciates you?· Are you tired of feeling guilty because you don’t spend enough time with your family?
· Are you tired of working for a boss you don’t respect?
· Are you tired of working longer and longer hours to stay ahead of the rat race?
· Are you tired of working for a company that under pays you?
· Are you tired of living paycheck to paycheck?
· Are you tired of being in debt up to your eyeballs?
· Are you tired of the empty promises?I know how you feel.This was my life for way to many years of my corporate career until I met Jay Kubassek and his group of successful entrepreneurs a little over a year ago. Meeting Jay and his mastermind group of professionals has changed my life significantly.This group of professionals was able to teach someone like me without any experience in the home based business industry how to build a successful home business and transformed me into a savvy marketer because of some very unique marketing and training techniques they use.If you want to eliminate the trial & errors of trying to build a home based business on your own, then the best advice I can give to you is find a training and marketing system that allows you to learn at your own pace 24/7, work when you want, where you want and how you want.That’s the real exciting part about this business the internet never sleeps or calls in sick…Look for a training and marketing system that offers resources like a 24/7 community forum, weekly live training calls with industry leaders, library with how to video tutorials and a archive with recorded live calls to study at your convenience.You don’t have to be a computer expert to learn how to develop an internet home based business. I barely knew how to open my email when I got started. If you have two fingers and you can cut & paste, you’re in business. The ongoing training will teach you the rest of what you need to know.All you need to develop an internet home based business is a computer or access to one, high speed internet service, cell phone service and a marketing plan to begin building your home based business making or replacing your six figure income and living a lifestyle by design.So, if you are tired of trading time for money and sacrificing everything you love knowing that no matter how hard you work at your corporate job you will never have the financial independence, time freedom or lifestyle of your dreams, then click on any one of my live links below and I would be more than happy to help you, like Jay helped me.

Free Home Based Business Ideas to Make Desired Money on the Internet

If you think you have been working hard enough and still have not earned much, then it is probably the best time for you to start your home based business. The beauty of having home based business is that you can maintain it while still having your usual job. All you need is a trusty Internet connection and the right home based business ideas to attain higher earning levels and making desired money on the internet.The top choices of webmasters or people who own a website are Google ad services. The services do not require a membership fee and all you need to do is install a code in your website. There are different types of ad services which include AdWords and AdSense. Both of these services make a website earn once the ad gets clicked and a customer purchases the product. What you can do is use these powerful marketing strategies at first and apply the idea on your own. How? Leave ad spaces open and submit proposals to prospective clients.The next best free home based business idea to make money on the internet is fun. Blogging, also known as web logs or online journals that people maintain, have gone full force as it has already been used as a profit-making machine by many internet marketers. The key is to write rich content that is being searched by the readers on the internet. You can always use site tracking software (that are also for free) to monitor traffic. The information is particularly helpful for pinpointing which entries made the most number of comments and attracted attention from readers. From this, you can start making your articles that have the same theme.Similarly, you can also look for online copywriting jobs. The thing about these is that you have to complete articles on assigned topics and submit it on time. Signing up for these is free, and like the above mentioned, all you need are exceptional writing skills and the net for research. Look for articles that charge high fees for various topics. Content writing is also a big thing for search engine optimization companies so check their site to see if they require your services. They should have a number of openings.If you are not into writing, you can always make use of free ad posting sites to help you sell your products and services. eBay is a good site to sell products to because you get bids for a certain product and the site has a lot of visitors. The range of items that you could also put for sale range from collectibles to shoes, used and unused.The home based business can be done almost free on the internet. The minimum investment that you would need is only an Internet connection and a computer. A laptop would be a smarter choice than a desktop for when you have to do business outside your home. Once you get the hang of your business, all you have to do is wait for clicks and watch the money fill your bank account.

Network Marketing Education For Starting a Home Based Business Or Building a Current One

In writing this article I am going to assume that you already have at least a brief understanding of what network marketing is and how it is related to a home based business. I am also going to assume that you are looking to start a network marketing business. If you are already involved in a network marketing business then I will leave it for you to decide if you would like to take this information and use it for your advantage. Either way you will find some interesting information here.Ok, so you have decided that you are interested in starting a home based network marketing business. I hope that your interest did not lead you to go and join the first business that you came across. There are literally thousands of different opportunities out there on the world wide web. There are also several different things that you should consider before joining any of them. Here are just a few things that you should look into.What are the minimum Expenses involved?First of all I want you to take note that I said expenses involved and not xost involved. I did this to put you in the mindset that you are looking to run your own network marketing business. To some these two words may mean the same thing, but to me an expense is something that you can write off come tax season because you are running a business. With that said, know how much that you can commit to spending each month as an expense currently without regards to profit from the business. I say without regards to profit because I see so many people including myself in past endeavors getting into a business with an expense higher than I could commit to the following month.I recommend picking a business that meets your current situation financially that you can commit to long term with a mindset that this is My business and not with the mindset that I am trying this business. No matter what your current situation financially there are network marketing businesses you can get involved with on the net ranging from $0 to $thousands that you can commit to long term. In short, don’t get involved with a business that you can’t commit to long term currently. Pick One, Commit to One, and Focus On One until it is running on auto pilot then consider building another income stream.Have the Proper Mindset it Takes to Be SuccessfulHaving the proper mindset is a key ingredient of building a successful home based business or any type of business. This mindset goes far beyond building a business though. Take a good look at anything you have been successful at in your life. I mean anything that you have accomplished that made you happy. Whatever it may be, I bet that you believed you could do it before you even started. I bet this belief was so strong that no matter what challenges arose that you overcame the challenge. You may have had some negativity come along and my guess is that you ignored it or overcame it with positive thinking and kept focusing on what your goal was.You need to have this same type of mindset and focus in building a home based business. Treat your business as a business and not a hobby. Do your business everyday knowing that you will face challenges and negativity along the way. You must totally believe in what you are doing and be determined to be successful. If you are having trouble getting the mindset that you are going to build a successful online business then I suggest doing Personal Development and finding a Mentor. I can help you with this.Researching the Network Marketing Company to JoinNow you have decided what monthly expenses you can commit to each month and have also committed to being successful in a home based network marketing business. The next thing to do is start doing research to find the business that suits your situation. You also want to research a companies history. You can start by researching different companies minimum cost to be involved. Find the ones that fall within your current budget. Then take these companies and start researching them in more depth.1. Research the companies history.
Is the company a new startup? If it is then you may want to consider the fact that most companies don’t exist past the second year. I recommend finding a network marketing company that meets your monthly expense budget that has been in business for two years or longer. You should be committed to this long term and it is better to be a part of a company that has already proven it has the proper management to be here long term.2. Research the companies product.
It is important that the network marketing company you choose to build a home based business with has a product that you believe in. If you don’t believe in your company and its products, your prospects or customers will be able to see right through this over time. For example if your company is primarily into personal development and learning, but you never plug into what your company offers then eventually your downline or customers would question your leadership. Keep in mind that to be successful in network marketing you have to be able to ad value or benefit to people. If people don’t see that you are getting value or benefit from your product why should they believe that they would.3. Research the Marketing Systems Available for the Company.
Most companies have their own marketing system which everyone who is a part of the company can use, however many people create their own unique marketing systems for the company that are better suiting for a specific type of persons needs. These people then make the marketing system they created available to all people who are a part of their team and sometimes make the system available to anyone who is a part of the company they created it for. Some times you may find the company that you want to join, but then research joining the right team who has a marketing system in place that you are interested in. I do recommend finding a system that uses Attraction Marketing in some form to build the business. This marketing method will have prospects letting you know they are interested in what you offer before you contact them. The prospects will literally be contacting you in some form first. I like a system where a person actually calls me to ask questions or they join the business before I contact them myself.Other marketing systems may require you to cold call people to find qualified prospects. Who would you rather call? A person who has already shown interest to you or a person who has no idea why your contacting them.4. Research Your Sponsor and Team.
Believe it or not, It is possible to have the wrong sponsor or be a part of the wrong team. You want to build a Successful business correct. Well which sponsor and team do you think is going to help you build a successful business?Sponsor A: Who is very successful and helps lead their team in the right direction. Take note that for this person to reach the level of success they are at, It is directly related to them helping people on their team reach a level of success. This person understands that being successful in Network Marketing is all about helping people. This sponsor is excited to call his downline, take calls from his downline, return emails, and give the support people need. This sponsor is willing to share everything they know and not hold back any secrets. This sponsor gives value and enjoys helping others.Sponsor B: Who may have some success in getting people to join their business, but does not help these people to build a business. This sponsor is not interested in helping people and thus his or her business may have little if any success long term. This type of sponsor may have a ton of knowledge to offer, but they are not willing to share it. This sponsor may even be a victim of not having a good sponsor. It is unfortunate that this type of sponsor can put a bad name on a Great company.So how do you find a Sponsor A? Well while your searching I recommend looking at what the potential sponsor offers in their advertisements or personal pages. Look to see if this person offers an email address to email them to ask questions. If they do then send them an email and see if you get a response back. If you do then this is a good sign. I do highly recommend using a free Gmail email address in doing so.Research the potential sponsors name on Google and you can quickly learn how successful this person is. You can also get a real good feel for how knowledgeable he or she is in building an online business.
See if you can find a phone number or Skype to try calling this person. If they actually answer the call or return your call this is a very good sign that they are interested in helping others. This means they take their business very seriously.Keep in mind though that if you want to be very successful with your home business you will want to learn from your sponsor and also become a type A Sponsor yourself. You may already have some of these leadership characteristics, but you can always improve your skills through personal development and having a great Mentor. In finding a good sponsor you will also find a good Mentor.5. Research the Companies Market Area.
If you are going to do business from home then I highly recommend finding a company that offers a large market. Building an online business is more rewarding the bigger your audience that you can market it to. Look for a respectful company with a good history that offers a global market. There are companies on the net that have been going strong for many years that have a global market.Exercise Your Mind
No matter what online network marketing business you are or get involved with it is important to exercise your mind. Plug into as much Personal Development as you possibly can. This will help to improve your leadership skills, marketing skills, and help you live a better life all around. Personal Development will help you in staying positive at all times. There are also companies out there where the product is personal development. As a matter of fact, it is the main focus of the company I am involved with. Learning new skills is a huge step towards having new success.
It is true that Success = Skills X ActionStay Focused
After you have picked a networking marketing company to get involved with to build your online business or if you are already involved with a company it is important to stay focused. Do not get caught up in jumping around from company to company trying to find the one that will give you big rewards quickly especially if you have had no previous success with network marketing. I learned this the hard way like so many other people have. This is the main reason why I want you to pick a company that is in your budget currently so that you can stick with it long term. Do not try to build 5 different companies at once. Pick one to build and focus all of your efforts towards that one until you have reached a point where it continues to grow whether you work at it or not. When this happens, then if you want to you can consider building another business. There are only so many hours in a day to work on your home business. Focus the hours on building one first then move on to building another stream of income.You also need to be focused so that other ads that you see from others have no affect on you. Train your mind to block these out. This also is true in learning a new skill. Learn the skill you are working on to the point where it comes natural to you before plugging into a new skill. Your rewards will be much greater by keeping this focus.Final Thoughts
I have covered many different things to consider in starting a home based business with network marketing or helping with your current one. I believe that anyone can be successful in network marketing if they get the right education, have the proper mindset, join the right sponsor, and do research.

Advantages and Disadvantages of Direct Marketing

The Term marketing basically refers to informing about the value, use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing.

It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you have to market your product. It’s not going to sell itself.

What is direct Marketing?

Direct marketing is basically a system where once the goods are manufactured and ready for use they are sold directly to the consumer by using different marketing methods that connect the buyer to the manufacturers goods directly, and there are no middle men involved.

This is done by connecting to the consumer directly using different modes such as Telemarketing, Email Marketing, SMS, Social Media marketing etc.


From the point of view of the customer or consumer the advantage is that it does not increase the price of the product that they are buying, compared to products that are not marketed using direct marketing techniques. This would involve a price rise due to commission from retailers and wholesalers

From the point of view of the manufacturer it gives them exact and proper feedback about their product in terms of customer reviews as they are communicating with the consumers directly and do not have to depend on information from retailers or any other middlemen involved.


The disadvantage of direct Marketing is that most people do not like to be approached directly by people who want to sell them something. In other words people hate to be sold too, but they love buying. They feel they will find out about a product when they want to buy it.

From the point of view of the Marketing executive or Marketing Manager they prefer these Methods of direct marketing because you are not wasting any energy, time, or money as they are reaching out to the potential customers directly.

How to use Direct Marketing?

If you are interested in using direct marketing techniques for your business then here is a list of a few methods and how you can use them.

Email Marketing

In today’s world everyone uses emails to communicate thus sending out an email directly to the person is a very effective way to market, but you have to be careful of not spamming them. You should have permission from the person to email them with offers. You can do this by asking them if they are comfortable in providing their contact information so you could send them an email. But you should remember to always allow them an option to unsubscribe or stop the emails.


This is one method of direct marketing that most people do not like a lot, or do not prefer as they feel they shouldn’t be disturbed anytime of the day asking them if they are interested in buying or using a service or a product. So the best option is to record a voice mail of the offer and send it out to the user and they can block or accept the call according to their wish.


Another method of direct marketing which is very useful in today’s world is sending out a bulk SMS to a list of potential customers this is better than telemarketing as the customer does not get disturbed and can check the text message later when he feels like.

According to me direct marketing is very effective and useful. But in order to do that you have to build a good relation with the customer before you start sending out any products or offers that they could purchase.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.